The 27th Hahn Moo-Sook Colloquium in the Korean Humanities

The 27th Annual Hahn Moo-Sook Colloquium in the Korean Humanities

“Consuming K-Pop:

Soft Power, Marketization, and Cultural Appropriation”

Saturday, November 2, 2019

9:30 AM – 4:45 PM

Harry Harding Auditorium, Room 213,

Elliott School of International Affairs, the George Washington University

1957 E St. NW, Washington, DC 20052

Korean popular culture is arguably one of South Korea’s most impactful exports, reaching a worldwide audience of devoted fans through strategic marketization. From music, film, television, sports to food, the “Korean Wave” (Hallyu) has generated revenue and reshaped the topography of the global cultural landscape. This year's Colloquium focuses on the K-Pop industry, the contemporary style of Korean pop music that has become popular in countries ranging from the U.S., China, Japan, Indonesia, and Thailand to Pakistan, Nigeria, and Chile. The speakers will examine diverse aspects of K-Pop: state-initiated efforts to employ the Korean Wave as a currency of soft power, corporate infrastructure, global fan practices that contribute to the transnational flow of popular culture, cultural appropriation, the production of idols, and the connections between K- Pop and Korean diasporic as well as other non-Korean communities.

PROGRAM
09:30 – 09:50 Breakfast Reception
 
WELCOMING REMARKS
09:50 – 10:00 Director Jisoo M. Kim, Institute for Korean Studies, the George Washington University
 
KEYNOTE SPEECH
10:00 – 10:30 Kyung Hyun Kim, “Of Mimicry and Miguk: Opaquely Racial/Ambivalently Hegemonic K-pop”
 
SESSION I Moderator: Immanuel Kim
10:30 – 11:00 CedarBough Saeji, Indiana University, “Parasitic or Symbiotic?: The Rise of the K-pop Adjacent Industries”
11:00 – 11:30 So-Rim Lee, University of Pennsylvania, “Grow Stars with Z-POP DREAM”: Idols, Cryptocurrency, and Technologies of Embodiment”
11:30 – 12:00 Comments and Q&A
 
12:00 – 13:30 Lunch
 
SESSION II Moderator: Richard Grinker
13:30 – 14:00 Robert Ku, Binghamton University (SUNY) , “Mother Said She Didn’t Like Jajangmyeon’: Ruminating on Korean Noodles During the Age of K-pop”
14:00 – 14:30 Crystal Anderson, George Mason University , “From Big Mama to Mamamoo: The Reverberation of R&B Vocals in K-pop Girl Groups”
 
14:30 – 14:45 Break
 
SESSION III Moderator: Gregg Brazinsky
14:45 – 15:15 Bora Kim, Columbia University, “Boundaries of K-pop: EXP EDITION, A Non-Korean K-pop Idol Group”
15:15 – 15:45 Imelda Ibarra, US BTS Army, “Method to the Madness: The Global Power of ARMY”
15:45 – 16:45 Comments and Q&A

 

  kpop

Photo credit to K_POP_Amber https://twitter.com/K_POP_Amber/status/957766422599426049 (Top), Korea.net/ Korean Culture and Information Service (Jeon Han) (Middle) & AJEONG_JM https://ajeongjm951013.tistory.com/30 (Bottom)

This event is on the record and open to the public. Your photo or video may be taken during the event for education or promotional purposes. Your visit grants permission for our use of these photos and videos.

Please also note that K-Pop stars in any promotional materials are not attending this event.

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